Web developers. You gotta love 'em. Some of them are so darn clever, with their cutesy clientside coding (stuff that happens in your browser). Some others are just so darn arty, with their pretty designs and fanciful Flash animations. Then... [more]

How to make 67p and quite a lot of friends.

£ 9.99 is a deal price. Tucked in under a tenner, everyone loves £9.99. And if you're wandering around the West End of London at present, you'll see a lot of 'chain' restaurants trying to tempt frugal tourists with £9.99... [more]

Goodbye then, Norwich Union

Andrew Moss, Chief Executive of Norwich Union, has written to me. Not to me alone, you'll understand. Quite probably to you, too, if Norwich Union provides you with insurance, or a pension, or life assurance or any other kind of... [more]

Faces that leap out of crowds

So you're writing a sales letter. And because times are tight, you're doing it yourself. Even though you're no copywriter. You write the whole thing in Word. In 11 point Times New Roman or Arial on single spacing. Because that's... [more]

Justifying indulgence

When times are hard, people spend their money in strange ways. Predictable ways, though. While true luxury products (high end hotel rooms, top notch health club subscriptions, leathery sedan cars) might take a bit of a bashing, 'pretend' luxuries (butterscotch... [more]

Accepting cookies

Oh how much impact you can create when you demonstrate intuitive understanding of your target group and think imaginatively. As he exited a mid morning lecture in Cambridge, a friendly face greeted my student son with this Starbucks-scale chocolate chip... [more]

Search term tails wagging content dogs

SEO copywriting has always thrown up conflicts between the requirements of search mathematics, and those of sound, intelligible marketing communication. But the now prevalent search strategy of optimising pages for 'long tail' keywords creates a situation which is especially hard... [more]

Copywriting fees

Working out how much you should quote for a job never loses its intrigue, no matter how long you do it. Quote too much, and you're likely to lose the project to a lower pitching competitor. Quote too little, and... [more]

Donate your Facebook status
You might have noticed that 'no-cost marketing' is a bit of a theme of mine right now. And I've written about Facebook 'status' lines before, too. So it won't surprise you how much I love this: Donate Your Facebook Status.... [more]