I spent the weekend staying with Marriott Hotels, on account of a family wedding at which I was a guest. At one point in the weekend, I found myself 'backstage' of the hotel, as I sought to find the access... [more]

The dangers of small keys

I priced up a job for a guy yesterday and sent him the quote in an email. He mailed back this morning thanking me for the quote, and explaining that he was awaiting another quote coming in before making his... [more]

Simple B2B direct marketing for small business
This same request, and its solution, come up time after time from clients. Thus, simple as it is, I figure there have to be people for whom it would be of value to see it set down in type. A... [more]

Nine tools to make your business rock

We all work differently. Your mind and method may be in stark contrast to mine. However, I've just sent this list over to a friend who has recently set up her own business and had mailed to ask what tools... [more]

And now... remarketing for little guys!

I could be wrong on this, but I thought remarketing was a big guy's technique used by professional marketers and media agencies. And then I got emailed by advertise.com . Here's how remarketing works. You might want to check it... [more]

The lesson of Clegg

Clegg. Lib Dems. What do we learn from it all? Did the party message change for last week's first televised debate? No. Of course not. Did Nick Clegg himself change, metamorphosing from 'who he' into 'popular political innovator'? No again.... [more]

Copyright and copywriting
This was in my inbox this morning: "I need to register/copywrite a name so that I am the sole user of the name without having to get permission or make a payment to anyone to use it. Can you advise... [more]

Mobile Mania. Where your readers are now

Watch these 2 thought provoking videos from my ex-colleague and Social Trends Seer, Simon Silvester, European Planning Director of the ad agency Y&R. Not only do they have great implications for your own business and the businesses of your clients.... [more]

Parisian love. About as good as it gets.
You've probably seen it. Then again, maybe you haven't. But this is what happens when you have bought the most expensive piece of TV airtime in history (Half time in the Superbowl), and yet the client and the agency and... [more]

Eating your words

My son, who is a student, told me he'd sat through a 45 minute meeting of the committee of a group in which he is involved, at which 10 people attempted to decide which menu to choose for an annual... [more]