Archived Posts Listed By Category

Careers
Check out the posts listed in this category if you're considering a career in copywriting. You should probably read through the 'Copywriting' category posts as well.

Copywriting
The posts in this category are all to do with copywriting. They will usually be concerned with either the skill itself, or the business of practicing as a copywriter.

Marketing
These posts are all to do with marketing, and should be of interest to you if you're an entrepreneur, business owner or manager, as well as to copywriters.

Ramblings
Posts in this category are usually just musings, observations or rants.

Sample Projects
These posts are for the benefit of students and rookie copywriters who would like exercises on which to practice. (I'm unable to critique your work on these, I'm afraid.)

20 Most Recent Posts from All Categories
  • Excellence
    I spent the weekend staying with Marriott Hotels, on account of a family wedding at which I was a guest. At one point in the weekend, I found myself 'backstage' of the hotel, as I sought to find the access...
  • The dangers of small keys
    I priced up a job for a guy yesterday and sent him the quote in an email. He mailed back this morning thanking me for the quote, and explaining that he was awaiting another quote coming in before making his...
  • Simple B2B direct marketing for small business
    This same request, and its solution, come up time after time from clients. Thus, simple as it is, I figure there have to be people for whom it would be of value to see it set down in type. A...
  • Nine tools to make your business rock
    We all work differently. Your mind and method may be in stark contrast to mine. However, I've just sent this list over to a friend who has recently set up her own business and had mailed to ask what tools...
  • And now... remarketing for little guys!
    I could be wrong on this, but I thought remarketing was a big guy's technique used by professional marketers and media agencies. And then I got emailed by advertise.com . Here's how remarketing works. You might want to check it...
  • The lesson of Clegg
    Clegg. Lib Dems. What do we learn from it all? Did the party message change for last week's first televised debate? No. Of course not. Did Nick Clegg himself change, metamorphosing from 'who he' into 'popular political innovator'? No again....
  • Copyright and copywriting
    This was in my inbox this morning: "I need to register/copywrite a name so that I am the sole user of the name without having to get permission or make a payment to anyone to use it. Can you advise...
  • Mobile Mania. Where your readers are now
    Watch these 2 thought provoking videos from my ex-colleague and Social Trends Seer, Simon Silvester, European Planning Director of the ad agency Y&R. Not only do they have great implications for your own business and the businesses of your clients....
  • Parisian love. About as good as it gets.
    You've probably seen it. Then again, maybe you haven't. But this is what happens when you have bought the most expensive piece of TV airtime in history (Half time in the Superbowl), and yet the client and the agency and...
  • Eating your words
    My son, who is a student, told me he'd sat through a 45 minute meeting of the committee of a group in which he is involved, at which 10 people attempted to decide which menu to choose for an annual...