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You're going to do WHAT to VAT?
It is Sunday night, gone 11pm, and I have just seen an email from a client for whom I look after a wide spread of marketing matters.The email points out to me that all the posters we sent out to... [more]

Writing your clients out of the recession

Shovel

So is this a recession? I'd say so. Or if it's not the full-blown baby, that won't be long in coming. I'm no economist, but I can sniff the air with the best of them and the anecdotal evidence tells... [more]

Lost in translation



In the great canon of Monty Python work, there is a sketch about a man up in court charged with causing a breach of the peace by publishing a phrase book in which the translations do not mean anything remotely... [more]

And your specialist subject is?



At a time when Radio 4 is rich with variations on the phrases 'recession', 'economic downturn' and 'the FTSE ended the day down 631 at half of **** all...', email blasts look increasingly attractive as a tactical way of getting... [more]

How luxurious is that?



A comment on the Facebook page of a colleague caught my eye in the week. It concerns 'Luxury'. Now luxury in its true usage evokes 'rich, comfortable and sumptuous living' (as Collins would have it). In its marketing usage, however,... [more]

My recent silence. And its lesson.

Emptychair

Those who come by regularly (or, even better, those who subscribe to the all copywriters now RSS feed) might have noticed it's been some weeks since I've posted, and even wondered whether I'd given up. My silence, sadly, has been... [more]

The 32 million pound word

Robinho

I have been a Manchester City fan since I was 8. That's 41 years. When I was 8, being a Manchester City fan was a fine thing to be. Within the space of a very few seasons we won the... [more]

Seeing how your copy looks

Blindfold

I write visually, and almost always have done. If someone asks me to rewrite their website, I take a screenshot of the site, import it into an editorial layout program, block out the existing content, approximate the font, size, leading... [more]

My mate Nick

Saalfeld

If you are prone to clubbing in South London, you might have come across my friend Nick, working his magic behind the decks. Equally, if you're an avid South East of England water-skier, you might have spotted him wetsuited, skimming... [more]

When the maths doesn't work

Mathsnotwork_2

I've just been offered an interesting little project. A chap who has authored a small software application which does one very technical task which might, in principle, be of use to certain people with a professional or keen amateur interest... [more]