The unique 6-part lesson plan you'll find throughout your course.
Every single lesson in the Copywriting College course is made up of the same 5 sections, planned and devised by our e-learning experts. This is how it looks.
This is the Header
At the start of every lesson you’ll find a header like this telling you which Module you’re in, and the number and title of the Lesson.
1. This is the Intro
Each lesson begins with a short paragraph from Laurence explaining what the lesson is about, and why it’s important.
2. These are the Lesson Sections
Every lesson is made up of numbered sections like these, (usually 4 or 5 but sometimes more) covering the key aspects of the subject.
3. This is the Key Points
A handy, at-a-glance summary of the most important takeaways from the lesson.
4. This is the Test
Every lesson has a 3 question test, with multiple choice answers and automatic in-page marking. If you fail… just try the test again before you move on.
5. This is the Exercise with Hint
If you’d like to try out what you’ve learned in your lesson, there’s always an Exercise to try – along with a Hint on how to approach it.
6. This is the guidance on AI
Each lesson wraps up with a positive note from Laurence on how to think about AI in relation to the subject covered in the lesson.
This is the Module Navigation
Lastly, at the bottom of each lesson there’s an interactive navigation taking you to the next – or the previous – lesson in the module.