4. Running Your Copywriting Business
Running a copywriting business isn’t just about writing – it’s about managing your projects, clients and finances professionally. In this module you’ll learn the essential skills you need to build a sustainable business – from finding clients and setting rates to handling contracts, invoicing, and dealing with the feeling of rejection. Once again, work through the lessons. They’ll help you become a reliable, professional copywriter who understands the business side of the craft.
4.1 Freelancing vs. Agency Work
Explore the three main career paths available for copywriters so you can think about which one aligns best with your goals and lifestyle.
4.2 Building Your Portfolio
Learn how to create a strong copywriting portfolio to showcase your work, even if you’re starting out and have no samples.
4.3 Setting Your Rates
Learn how to analyse your own overheads and financial needs, and to use these to work out how much you need to charge for your work.
4.4 Contracts and Legal Basics
Understand essential legal agreements, including contracts and copyright, to protect yourself and your work.
4.5 Finding Clients
Discover proven strategies you can use to attract, engage, and secure new clients for your copywriting business – even if you’re just starting out.
4.6 Project & Time Management
Master effective techniques for managing deadlines, workloads, and client expectations to professional standards.
4.7 Managing Client Relationships
Build lasting and lucrative client relationships through clear communication, consistent professionalism, and developing trust.
4.8 Ensuring a Proper Brief
Learn how to ensure you have a clear and executable project brief for every job, to keep your work aligned with client expectations.
4.9 Invoicing and Getting Paid
What you need to know to invoice professionally, follow up on payments, and handle late payers firmly and confidently.
4.10 How to Quote
Discover how to plan and draw up clear, thorough and fairly priced quotes that make it simple for clients to agree to your pricing.
4.11 Marketing Yourself
Develop a strong personal brand and promote your copywriting business using powerful and effective strategies.
4.12 Dealing with Rejection
See how you can turn rejection into opportunity, keep yourself motivated, and handle routine setbacks positively and professionally.